Hunter Hastings is an economist, entrepreneur, marketer and venture capitalist, and the host of the Economics for Business podcast. We asked him how Boyd’s ideas connect to economics, complexity and entrepreneurship.
From economist to entrepreneur
Hunter traces his path from economics to entrepreneurship and new ways of thinking about business. Keynes and Hayek represent two different orientations. He shares how his father explained what he was learning at Cambridge.
Orientation as an operating system
Hunter has worked to combine Boyd’s ideas with economics, entrepreneurship and value creation. Equilibrium is death. Each person’s orientation works as an individual operating system. Narratives drive economic behavior, and Wardley mapping helps people see.
Hayek and Boyd
Many disciplines power the OODA loop. Hayek and Boyd shared an outlook without sharing a language. Competition produces progress. Entrepreneurs keep reorienting and keep learning.
Entrepreneurship is constant reorientation, and Hunter shows why markets reward it.
Which narrative about your market might your competitors be ready to drop before you are?
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https://youtube.com/@nowayoutpodcast
Written by Ponch Rivera with AI assistance in production. The full conversation is in the player below.