Chris Perry wrote Perspective Agents. Andrew McLuhan introduced him to Mark “Moose” McGrath, and we wanted to dig into how Chris reads John Boyd and Marshall McLuhan together. We also had a few words for the AI tools that keep adding parts to the OODA loop.
Reading Boyd properly
Mark and I reject the linear reduction of Boyd’s work. Chris takes Boyd on his own terms. You don’t need a military background to use these ideas, and Chris shows how a business leader can.
Disruption in advertising
Chris has watched technology upend the advertising industry. He talks about working across organizational boundaries and the need for dynamic thinking. Reframing a strategy can cut confusion and help a business deal with misinformation as communication changes.
From hierarchies to networks
We talk about moving from industrial-age hierarchies to open, networked systems. Those systems run on curiosity and responsibility. Chris argues for embedded advisors who help a team take these principles in.
Leaders who build information-rich cultures adapt better. That means curiosity, drive and responsibility, spread through the whole organization.
What would change if everyone on your team read Boyd in the original?
Listen and watch:
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No Way Out on YouTube:
https://youtube.com/@nowayoutpodcast
Written by Ponch Rivera with AI assistance in production. The full conversation is in the player below.